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Jovana Lea Simić

Entrepreneur

Jovana Lea Simić  is 26 years old and is the owner and director of JDM company from Belgrade, which established the Little Blue Pot trademark. She is currently a PhD candidate in the field of tourism and turned food as her greatest passion into a permanent business occupation. As an economist with a Ma degree in management of human resources, these acquired experiences help her to successfully run her businesses. She is also active in the field of women's entrepreneurship and through her work supports the strengthening of micro and small enterprises in Serbia.