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Katarina Pribićević

Strategic planer

Katarina Pribićević’s curiosity led her to the field of advertising ten years ago, where she worked with some of the biggest national and international brands (Coca-Cola, LAV beer, Tuborg, mts, Telekom Serbia, Imlek, Bambi, L'Oreal, ROSA, Carnex) gaining knowledge and skills in the field of brand planning and communications strategies. Today, Katarina leads the strategic planning department of the creative agency McCann Beograd, as well as McCann Truth Central - expert unit of McCann's that deals with finding out (yet undiscovered) truth about the most challenging segments of the population and trends.