Story as Product
The first public lecture within the third cycle of NELT Educational program will be presented by our renowned marketing expert and creative strategist Lazar Džamić.
Journalism, marketing, drums, reading, writing and genetic unwillingness to participate in large group events. Former (and one who considers himself a current) professional journalist on radio and in the press. Marketing consultant and author of numerous professional articles on digital and analogue communication, as well as seven books on various topics. He spent the last seventeen and a half years in London, with a career of a strategist in several advertising agencies and, in the last two and a half, at the Google ZOO creative team. Today he lives in Belgrade again. Lecturer at the Digital Marketing Department of the Faculty of Media and Communication in Belgrade. The author of the Florist in the House of Flowers, a popular study on the phenomenon of Yugoslav success of the comic book of Alan Ford and the popular book Plum tea (5 editions), a collection of essays on comparative aspects of life in London and the Balkans. The latest book: Advertising pAge, is a collection of columns from Naša Borba and various other texts on the communication phenomenology of a social life in Serbia during the reign of Slobodan Milosevic in the 1990s.
With his expertise, companies such as Glenfiddich, Waitrose, Gap, Diesel, Canon, BMW, British Telecom and many others have developed their digital strategies. Over the past few years, he has collaborated with most of the world's leading brands and British brands on projects that included numerous aspects of affirming these brands in the digital domain - from research and information architecture to the creation of award-winning creative and ECRM (electronic customer relationship management) strategies. Lazar also spends most of his time writing and holding lectures on topics in the field of digital marketing.