Sam Baron is the creative director at Fabrica. By education he is an industrial designer, and has studied at the academies in Saint Etienne and Paris. As an independent designer and consultant, he has worked with companies such as Benetton, Luis Vuitton, L'Oreal, Vista Alegre and others. He is mostly working on projects related to exhibition and interior design, with a distinctive approach that combines art and design. Philippe Stark has named him one of the "ten designers that will mark the next decade" in 2010. Since 2006, he is leading the Design Studio at Fabrica.