FTW! GAMING HUB – THE POWER OF PLAY
Nova Iskra is starting a new, notable program cycle dedicated to the development of the gaming industry.
Dušan Žica is a creative strategist and marketing expert, fanatically in love with the theory, design and interactive narration of table RPGs and video games of various genres. After extensive experience in advertising agencies (BBDO, Ogilvy, Gray, JWT, etc.), where he worked as a multi-award winning copywriter and creative director, he is currently realizing his dreams in the video game industry. He is dedicated to exploring the link between the creative and neuroscientific approach to marketing and the design of video games.