Start-ups and health care’s digital transformation

The modernization of health care is coming. This giant, complex and expensive industry finally enters the process of metamorphosis, supported by new technologies, but the question is – why only now? The reason is very simple, the belief that technology can solve health care problems didn’t exist until now. Decision-makers, mostly members of the older generation that work on higher positions in health care, did not have enough experience nor examples of the positive practices that will assure them it is time to let themselves go and enter into the world of digitalization and digital transformation. Besides that, there is a rigorous, outdated legal framework in place, whose goal is to protect patients’ health, but usually the big players’ interests and by that, additionally slowing the effort for progress in this sector. 

This sort of environment in the healthcare industry could affect demotivation, but precisely because of that, there are a lot of potential opportunities for innovative improvements in different fields of health care. A lot of existing digital solutions, from collecting and processing data to not using basic postulates of the UX, that other industries mostly use, are visibly missing or not existing at all in already developed products and services in the healthcare field. 

A young, Italian-Serbian startup named PatchAi, recognized some of those lacks in the clinical trials.

Our audience will have an opportunity to meet PatchAi and the solutions they are bringing to the market, through the presentation of its co-founder and COO, Filip Ivančić. Filip is going to talk about not only the path they took and development of the product, but about specific challenges and opportunities that work in this field brings. 

The lecture is aimed at the audience interested in hearing something more about innovations in health care, as well as at people who believe that innovations and startups could improve outdated industries and domains. 

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