Story as Product
The first public lecture within the third cycle of NELT Educational program will be presented by our renowned marketing expert and creative strategist Lazar Džamić.
21 Dec
Date
Thursday, 21. dec
Lecturer
Time
18h
Program Language
Serbian
Location
Entrance
FREE!
About the lecture
In his lecture Story as Product, Lazar Džamić will introduce an unusual angle of looking at archetypical brands and tools for creating interesting business stories that can increase the chances of being noticed on the market.
If you don’t have a story, you don’t have a strategy. Startups are many. Ideas even more so. More often, ideas that young people are trying to infiltrate in to the market, provided they are not completely revolutionary, are in parity zone with many of other similar ideas. Also, even with a great business idea, in this modern media space its very hard to get attention. It is hard to make a mental presence.
A good story is one of the biggest advantages someone with a good idea can have, especially because it is for free. Storytelling is the last legal, unfair advantage that we have.
Today’s branding and advertising must use an emotional impact, which in practice means using storytelling. Time does not matter, only quality and storytelling are important.
NELT company is organizing the third cycle of its NELT Educational Program for students, in collaboration with Nova Iskra and Gallery 12 Hub. Within the 3rd cycle of NEP, 25 selected students will have the opportunity to develop practical skills in the fields of creativity and entrepreneurship, as well as to expand their experience within critical thinking, team work and project development, the participants will go through a unique experience of cooperation and knowledge, which this year goes under the slogan “THINK FUTURE!”.
Lecturer
Lazar Džamić
Marketing expert
Journalism, marketing, drums, reading, writing and genetic unwillingness to participate in large group events. Former (and one who considers himself a current) professional journalist on radio and in the press. Marketing consultant and author of numerous professional articles on digital and analogue communication, as well as seven books on various topics. He spent the last seventeen and a half years in London, with a career of a strategist in several advertising agencies and, in the last two and a half, at the Google ZOO creative team. Today he lives in Belgrade again. Lecturer at the Digital Marketing Department of the Faculty of Media and Communication in Belgrade. The author of the Florist in the House of Flowers, a popular study on the phenomenon of Yugoslav success of the comic book of Alan Ford and the popular book Plum tea (5 editions), a collection of essays on comparative aspects of life in London and the Balkans. The latest book: Advertising pAge, is a collection of columns from Naša Borba and various other texts on the communication phenomenology of a social life in Serbia during the reign of Slobodan Milosevic in the 1990s.
With his expertise, companies such as Glenfiddich, Waitrose, Gap, Diesel, Canon, BMW, British Telecom and many others have developed their digital strategies. Over the past few years, he has collaborated with most of the world's leading brands and British brands on projects that included numerous aspects of affirming these brands in the digital domain - from research and information architecture to the creation of award-winning creative and ECRM (electronic customer relationship management) strategies. Lazar also spends most of his time writing and holding lectures on topics in the field of digital marketing.