Vladimir Mitrovic is a software engineer and a system designer based in Belgrade. His main areas of interest are generative design, computer graphics and interactive systems. He thinks of himself as of an unusual blend of formally trained software engineer and a visual buff. He likes his trade and has no intention of retiring. He graduated from the Faculty of Electrical Engineering in Belgrade and during his professional career, he used to work for Apple, Virgin America, Nordeus and other "big guns".