This week Nova Iskra presents a lecture by De:Work studio, which will be presented by the founder and creative director Goran Pandža, who has an extensive experience on the Serbian creative scene and design market.


De:Work Design studio consists of Goran Pandža (Creative Director), Sonja Kovačević (Senior Designer), Filip Marić (Client Relations Director) and Irena Malić (Designer). Through its activities De:Work covers all creative phases of marketing, including conceptualization, design, photography, animation, web design as well as management of the entire process of production after the end of the creative process. The studio is active since 2010, and has collaborated with a wide range of clients - from small to medium enterprises, from civil society organizations to multinational corporations. Their main fields of expertise are creating visual identities for companies, projects and campaigns, as well as all aspects of graphic design. Digital communications (web/animation/application) and temporary architecture are also their special fields of interest.


As part of his lecture at Nova Iskra, Goran Pandža will present the work of De:Work studio, as well the specifics of the process that unfolds within the studio. He will look back on the collaborations and projects realized with some of the most prominent clients on the local market - Ikea, Apatinska pivara, NIS, Serbian Tourist Organization and others.


Goran Pandža graduated from the Faculty of Applied Arts in Belgrade, Department of graphic design. For more than seven years he has been active on the local creative scene, and is currently the Creative Director of De:Work studio. As an expert in the fields of creative direction and visual communications, Goran worked for clients such as IKEA, Apain beer, NIS, Serbian Tourist Organization, Aplied Arts Museum, Serbia Film Center and Ethnographic Museum among others. Alongside commercial projects, he worked for NGOs, among which the projects for Civic Initiatives and Independent Association of Journalists of Serbia are specially interesting. Particularly noteworthy is the project Discover the Danube, a guide that was presented at the Tourism Fair in Berlin in March 2015, and was implemented in cooperation with the Danube Competence Center. During the last two years, Goran has worked on several branding campaigns for clients from the markets of Russia, Canada, the UK and the US.


The lecture by De:Work studio will be held at Nova Iskra on Thursday, June 11th at 5.30 PM. Entrance is free.